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Corporations, Social Responsibility and Public Relations
24 ноември, 2008 13:36
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The 87 years old Harold Burson is the Founder and President of Burson-Marsteller and he, in a survey conducted by PR Week, was described as "the century's most influential PR figure." He started practicing the concept of integrated marketing decades before the term was even invented. He brought PR into the advertising business. His development of training programs set the benchmark in the PR circle. And last but certainly not least, his personal counsel has enlightened the thinking of boardrooms at many Fortune 100 companies and across the globe.